Put on your “Buying Eyes”

It sounds like a song, doesn’t it? However, every home seller needs to….put on their buying eyes. How do you do this?

Begin at the curb. If you were a buyer, what would you see? A nicely manicured lawn that looks as if it has been carefully tended or unruly flower beds, un-finished projects or children’s toys scattered all over the lawn?

Now, walk through your front door. Most home owners seldom do this. Are there cobwebs all around the light fixtures and front door? Check the door bell ringer. It’s often broken and most owners don’t know it, because they never use the front door.

Once in the entrance area, what do you see as a “buyer”? Is every room that you can see from the front entrance, a different color? What grabs your attention? What gives a feeling of home?

Stand in the doorway of each room and ask yourself, how do you think a buyer will feel about this room? Will they be distracted by your collections, personal photos and decor? Is the room dark or light and bright? Will a buyer see dated furniture, fixtures and accessories? Neat and organized sellers are viewed as taking care of a home. The opposite is also true. Old and dated furnishings in a new home still make the home appear dated.

As a seller, it’s easy to ask, why can’t a buyer see beyond my furniture and possessions? The truth is that only 10% of buyers can see past current home owners decor and visualize what the space could be like for them. That means that 90% CAN NOT see beyond the owners decor and condition of the house. They CAN NOT imagine living in the space, because they are distracted by the sellers personal taste and belongings.

It is difficult for a seller to be objective about their own property. A good home stager can help a seller disassociate them from their home and see it from the eyes of a potential buyer. So, put on your “buying eyes” and let’s get that house SOLD!

for more information about staging a home to sell, contact…

Nan Johnston

Southern Staging & Redesign