To find more before and after photos, please visit my blog.
Posting pics and blogging are not really my passion, but one must do what one must do to stay in business. Just to keep you interested I will post some before and after photos and keep the commentary to a minimum. Please bare with me and hopefully I can come back later and add comments. Hope you enjoy and that these will inspire you to create a beautiful home for yourself, using what you have to decorate or stage to sell. You can always give me a call if you get lost and need help.
Lake Spivey
Below is a beautiful place on Lake Spivey in Jonesboro that had been on the market for 9 months without many showings and no offers. This agent brought is in and the owner hired us to choose neutral colors and stage with furnishings and accessories. It had a contract within 3 months after staging.
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- Foyer Before
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- Foyer After
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- Great Room before
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- Great Room after
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- Breakfast room before
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- Breakfast room after
Builders Sales Centers
Smart Builders will usually complete a home and use it as a sales center so buyers can see an example of the builders work and use part of the house (garage, office, etc) as a place to have sample boards of different finishes for counter tops, flooring, stone finishes, etc.
This builder had 2 sales centers that he wanted staged so a buyer could see the size of the rooms and get emotionally excited about how their house could be. Mission accomplished. In just a short amount of time, the builder had built out all of his vacant lots and placed the “sales center” homes under contract.
Here are some before and after photos. Notice how much more inviting a room is when it’s properly staged.
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- Foyer
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- Foyer
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- Living Room
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- Living Room
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- Loft
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- Loft
For more information about staging your vacant home give us a call.
770-251-0608 home/office
770-301-4786 cell
Grant Park Atlanta
This is a cute house located in the Historic District of Grant Park just down the street from the Atlanta Zoo, The Atlanta Police Mounted Patrol Barn and around the corner from Turner Field. The owner updated baths and kitchen, repainted walls in a neutral shade as well as adding neutral carpet.
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- Cute home with personal paint choices
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- Cherokee Ave
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- Cherokee Ave
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- Cherokee Ave
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- Cherokee Ave
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- Cherokee Ave
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- Cherokee Ave
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- Changing the toilet and adding current accessories makes this bathroom work now
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- Huge master bedroom doesn’t create a warm fuzzy feeling
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- Adding furnishings and currant accessories create the atmosphere that buyers desire
Here are some more shots of before and after of Cherokee Ave.
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- Cherokee Ave
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- Cherokee Ave
There is a fine line between removing the sellers personality and adding personal touches that complement the property. Special touches like a basket full of baseballs and movie art helps explain the use of the room and helps support the local area entertainment choices. Turner Field is just around the corner and think of all the baseball games that can be enjoyed in such a space.
Willowdale in Decatur
This cute house is in an area of Decatur that is coming back to it’s glory. These investors updated key components while leaving some of the original character of the house. Knotty pine cabinets remained while the counter tops were updated with granite and under-mount sink. The original tiled bathrooms remained and we worked with the colors. Again, we work with what you have!
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- Willowdale looking into living room from dining room
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- Willowdale living room after
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- Willowdale kitchen before
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- Willowdale Kitchen after
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- Willowdale pine room before
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- Willowdale pine room after
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- Willowdale before
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- Willowdale after
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- Willowdale Blue/Yellow bath
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- Willowdale Pink/Maroon bath
Creekwood Trail home with a few of the sellers pieces of furniture, rental furniture and accessories from Southern Staging & Redesign. I’m a work with what you have kinda gal!
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- Creekwood Living Area before
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- Creekwood Living Area after
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- Creekwood conference table & chairs
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- Creekwood dining room dressed up
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- Creekwood Family Area Before
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- Creekwood Family Area After
Waterwood Bend Under Contract in 3 days After Going On Market
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- Waterwood living room before
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- Waterwood living room after
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- Waterwood Family Room
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- Waterwood Family room after
Vacant Torrey Pines had been on the market for 1 year. It sold in 5 days after staging.
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- Torrey Pines Before
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- Torrey Pines After
More Torrey Pines
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- Torrey Pines Before
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- Torrey Pines After
Sold in 1 day after going on Market…Full Price!
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- Eastwood Breafast area before
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- Eastwood Breakfast area after
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- Eastwood Living Room Before
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- Eastwood Living Room After
There are no before photos of this house due to construction, however after staging it in a beachy cottage theme, it sold in 1 day of going into MLS! Full Price!
Before: The below featured house had been on the market for 328 days with no offers.
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- Springridge Den before
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- Springridge Den after
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- Springridge family room before
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- Springridge family room after
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- Springridge living room before
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- Springridge living room after
After: Once it was professionally staged with furnishings and accessories, it sold in 8 days and the seller was able to INCREASE his price! Vacant homes can’t get this type of result!
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- Before
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- After
Before: Hodgepodge furnishings, heavy window treatments, sterile wall colors and family photos are a big no-no when selling your house.
After: Warming up the walls with paint, editing furniture & personal belongings go a long way into making this room appeal to more buyers.
Before: Color is so important when you are selling. Why risk having a buyer see a room in its original state?
After: Now when a buyer walks into this kitchen, they will have completely different feelings and emotions about this room.
Before: The built-in bookshelves and fireplace are the focal points that need to be highlighted.
After: Carefully placed accessories and highlighting the fireplace, enticed a buyer with the very 1st showing!
Before: What is this room? An office or a playroom? Buyers need to have rooms defined for them.
After: Proper furnishings and a warm paint choice, provides elegance and defines the room.
Before: At Southern Staging & Redesign, we take blank spaces…and leave nothing to a buyers imagination.
Southern Staging & Redesign can take a cold and sterile kitchen….and make it warm and inviting.
Before: This dining area adjoined the formal living room without a chandelier to define the area, buyers didn’t know what to do with the space.
After: After staging, a buyer will recognize the space as a dining room and can imagine their families using the space for their holiday dinners.
Before: This foyer had a dated floor that buyers couldn’t imagine how to change.
After: After staging the entrance, the flooring wasn’t that noticeable and buyers can now imagine greeting their guest in their new home.
Before: This vacant home had been on the market for over 1 year. It looks cold and lonely.
After: After staging with furniture and accessories, a buyer purchased within 2 weeks.
Before: Vacant rooms always appear too small. Buyers didn’t think it was large enough for a master bedroom.
After: With the addition of a queen size bed and other furnishings, it’s easy to see how much space this room has to offer.
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- Updated room lacks emotional connection for a buyer.
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- Buyers now see a room where they can build family memories.
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An empty and sterile breakfast room is now a cozy and friendly place to start the day.
Before: Only 10% of buyers can visualize a space as their own with the currant home owners taste and belongings in a space.
After: Now buyers can imagine themselves living in this space.
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- Sometimes, it’s difficult to visualize a room’s function.
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- The function of the room is defined after staging as a breakfast room.
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- Country decor is too taste specific for most buyers.
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- Updated kitchen in country setting will appeal to a larger pool of buyers.
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- Furniture arrangement, collections, & clutter can make a room feel smaller.
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- Removing collections, clutter and changing furniture placement adds valuable floor space.
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- Updated bathroom with not so great presentation.
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- Which bathroom do you think a buyer is going to add to their “must see” list?
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- Before home staging consultation.
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- After home staging consultation.
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- Don’t underestimate the importance of online photos.
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- Which kitchen would a buyer find most appealing?
Before: Another example of camera position and online photos.
After: Better camera position and lighting can make a huge difference in MLS photos.
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- Sun room steps out to deck is expected.
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- Sun room adjoining master bedroom is more appealing.
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- Clutter, personal decor and covered floors.
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- Neutralizing the walls and removing rug, highlights the selling features of the room.
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- Curb appeal is so important. It’s the buyers 2nd impression of the property
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- Brightening up the front door with a quart of paint and de-cluttering the front stoop makes all the difference in the curb appeal of this property
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- 10% of buyers can visualize a property with the current home owners taste and belongings. That means 90% of the buyers that saw this room before could not imagine this room as something they could live in.
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- Warming up the walls with paint, rearranging furniture, adding accessories and defining the room for a buyer will appeal to more buyers. Low cost solution for best return on investment for this seller.
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- Cold and dark paint before home staging consultation
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- Warm and inviting after changing paint color to a lighter shade that will appeal to a buyer.
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- Appliances have been updated however buyers are willing to pay more money for a move in ready house.
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- Updating wall colors and adding new granite counter tops, sink and faucet makes this kitchen move in ready.
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- Bold ceiling color choice and owner specific bedding makes a buyer feel like they are intruding in sellers personal space.
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- Lightening up the ceiling color and updating bedding for the target market for this property helps the buyer view this as a possibility for them.
Nan Johnston
Southern Staging & Redesign
735 Pierce Chapel Rd, Newnan, GA 30263
(770) 251-0608
